It is an open-source framework consisting of HTML, JS, and cache libraries that accelerate the loading of the mobile web pages irrespective of the fact that the web page consists of resource-heavy elements like PDFs, audios, videos, etc.
It loads a lightweight version of the web page on your mobile and displays only the content which matters the most. It strips down features that take a toll on the load speed of the page. It greatly increases the page load speed however speed comes at a cost. Let us discuss the pros and cons:
Pros of AMP Pages
With all the resource hog elements stripped-down, your website is going to load much faster. This makes users more comfortable with the site and hence reduces the bounce rate and drop-offs.
It loads pages from the Google cache servers. It means the load on the servers is drastically reduced and improves their performance. Low server load means lightweight and smooth experience for the user.
Accessibility and User Experience:
Faster pages means better accessibility. Instead of waiting for the pages to load, the website visitors will get the content delivered in an instant and hence it increases the total session time for a visitor. The increased speed and quick navigation through the site gives user a better experience.
We have discussed the pros of the AMP pages but it is equally important to know the cons of the AMP pages so that we understand the whole picture around it.
Following are few of the cons associated with AMP:
Striped down content:
AMP pages are not the same as that of the original. Any comments or post shares on the AMP-based site don’t reflect on the original site. It affects the SEO of the page and hence affects the SEO results of the page.
AMP pages only load the content which matters the most and doesn't load the extra bits of the page, it means that the ads too are going to be stripped off. The visitors wont be able to see the ads that you feature on the site and hence it will directly affect the revenue you collect because of your ads.
The mobile version of your site is not the same as that of your regular site. It won’t include the analytic features of a regular site. Though AMP pages support Analytics but they require a different tag to be placed on each page of your website.
Implementing it means all your pages are going to be loaded from the Google cache servers. It means your website will be directly dependent on the Google itself with you having little to no control over it.
Now the big question “Are we ready for AMP yet?”
As we have discussed the pros and cons, it is quite evident that though AMP improves the speed of websites, it comes at a cost too. As a business owner, it will be your decision whether or not to implement it.
Considering the fact that Google has enabled mobile-first index as a Web standard which means that Googlebot primarily crawls and indexes pages with the smartphone agent going forward, it is high time to implement it as a practice.
Implementing is flexible as you can implement AMP on only those pages that you want. Hence, instead of shifting your whole website to it, you can be selective with the pages you want to test out with it.
How to do it?
Once you have figured out the pros and cons against the essence of your business, and decide whether or not to go with AMP. For implementing it, you must have technical knowledge about web development. Hence, you will need a web development company to help you out on this.
Search for website making companies around you with the keywords such as “Best web designing company in Delhi NCR” or “Best website development company in Delhi” for companies in Delhi if you are based in Delhi.
After implementing check against the statistics of original site and see what works best for your business.
If you are also interested in B2B marketing you should check out our B2B marketing blog for complete information.
What Is AMP?
It is an open source framework consisting of HTML, JS, and cache libraries that accelerate the loading of the mobile web pages.
How Does AMP Work?
It loads a lightweight version of the web page in your mobile and displays only that content which matters the most. It strips down features that take a toll on the load speed of the page.
What Is AMP In SEO?
It is so important for SEO because it makes users more comfortable with the site and hence reduces the bounce rate and drop-offs.
How to Create AMP Pages?
For implementing AMP, you must have technical knowledge about web development. Hence, you will need a web development company to help you out on this.
How to Check AMP Pages?
Just go to google and search for How to check AMP pages and you get the option to run an AMP test for any website.
What is the full form of AMP?
AMP stands for Accelerated Mobile Pages.